Why Adele is good for pop-culture. (And humankind)

Friday, January 08, 2016

Is it me … or is it real, that since Adele dropped her “Hello” hit track after nearly five years without uttering a (musical) word, there has been silence from other top International Pop/’R & B’ female artistes?

(Hey! I’m just voicing what must have been swirling in the minds of pop-culture faithfuls and/or music observers).

Some may allude this to coincidence. Or timing.

I don’t think so. It’s the Adele effect.

Back in 2011, when she released her 21 Album, with pop-charters such as “Someone like you” (I could still DIE for that song), “Rolling in the Deep”, and “Fire to Rain”, there was a similar lull in the music department from her female counterparts.

Ok…there was a bit of Rihanna. Rihanna’s “Stay” was surprisingly deep, with lots of soul.
And if anyone was in doubt that Rihanna could still sing when not making auto-tuned pseudo-growling sounds, she made a huge effort reminding everyone of her real talent at the 2012 Grammys. (Where Adele carted away six awards).

Adele blesses us with her voice every once in a while, and the world takes a chill from the slime and grime and noise into which ‘music’ has metamorphosed. The bang-bang-jam-jam-wonky-donky sounds to which we would pop and grind to their (often) misogynistic and violent lyrics, lyrics we never actually learn, or very easily forget.

Adele helps us find our way (albeit briefly) back to the runs … the highs and lows of deep, deep vocals; the intensity of the music … the sweetly sad message being communicated by unforgettable lyrics.

Every person can relate to the lyrics. As though someone just told your story…in a way far better than you could ever tell.

By and large, that is what music should be. Shouldn’t it?

It is indeed a good thing what Adele does to pop-culture. Helping us to pause a bit and enjoy true talent. Before we run right back into the open arms of the organized chaos we have come to identify pop-culture with, and accept it as.

Beyond this effect in entertainment, Adele communicates a deeper message to us as humans, which we would see, if we are willing.

Credits: www.gstatic.com
We’ve heard so much about how ‘sex sells’. Which is the reason almost every music video, every movie, every pop song’s lyrics, even ‘regular’ adverts would allude to or totally be about sex. 

Thereby, reducing our human race to one lacking in intellectual depth, without the mental capacity to actually choose products, brands or services based on their merits or the innovative marketing skills of their promoters, asides appealing to our pre-civilisation inclination to behaving like ape beings and ‘jumping’ at what we are shown.

(That was a really long sentence.)

And then… is it really “sex sells”, or is it “lady parts sell”?


After all, what we see brandished in entertainment and other campaign ads are naked (or near naked) women. Female sexual objectification has basically been accepted as a norm in our times.
Males ‘sell’ the female body parts. Females ‘sell’ the female body parts. Female body parts get the stamp of approval on a song, or a music video, or a brand, or an artiste, or a movie, to make same a ‘hit’.

This is why the likes of Adele, who would go against the tide, and still be successful are good for humankind.

Adele is living proof to the human race, that time and time and time again, GOOD MUSIC SELLS.


That there is flipping the narrative.

She has never objectified her body part(s). All she sells is her voice. And she projects her soul, through her music. And she has very strong opinions on various things, which she hardly hesitates to express.

Adele is not afraid of the world; of owning the world and conquering the world. She is not afraid of political correctness, or societal expectations, or not making enough sales.



Why?

Because she does not have to ‘sell’ anything else, other than what she’s supposed to be famous for.

Her music.

Paz,

Meg.


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